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Andy Rich | BizDev3.0 | Philadelphia, PA

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Mike Montague interviews Brian Jackson on How to Succeed at Your 30 Second Commercial. Brian is an award-winning Sandler Trainer in San Diego, CA. 

In this episode:

  • The best attitude, behavior, and technique on how to succeed at your 30-second commercial.
  • The turtle story and your 30 second commercial
  • How much would your sales increase if you could increase your conversation starter success rate?
  • Think “you, you, you”
  • What problems are you fixing and how do they impact people?
  • Use different lures for different clients
  • Pain points vs features and benefits
  • The conversation starter is simply to get to the next step
  • Two or three more questions will help get them in the pain funnel
  • When asking for referrals, go with a leading indicator
  • Wait on the details and credibility indicators
  • People don’t argue with their own data
  • Brian’s next goal




The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. 

Find white papers, webinars, and more in our free Sandler E-Learning Library.


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